Farhan Devji is the content manager and was the longtime club reporter for Major League Soccer's Vancouver Whitecaps FC. His written work has previously appeared in the Edmonton Journal, Ottawa Citizen, and Vancouver Sun and he holds a journalism degree from Carleton University, where he was the editor-in-chief of the independent student newspaper The Charlatan. A native of Nanaimo, British Columbia, Farhan is a proud Canadian Ismaili Muslim who currently resides in Port Moody, British Columbia with his wife Sarah.
Content Manager, Vancouver Whitecaps FC
April 2019 - present
Responsible for developing and implementing the club's digital content and social media strategy, while managing a team of four. Manage sponsored content series for some of the world’s leading brands, including Bell, BMO, DoorDash, A&W, RE/MAX, and GE Appliances.
Key achievements: significant year-over-year increase in total actions across social media (Facebook: 124.5%, YouTube: 85.3%, Instagram: 35.5%, Twitter: 5.2%), developed robust content/social plans for launch of Vancouver Aquarium facemasks ($2+ million in sales) and signing of Lucas Cavallini (1.5+ million impressions), and created #FrontlineHeroes initiative during the COVID-19 pandemic celebrating 85 frontline workers in a nightly salute across Whitecaps FC social media channels.
Club Reporter and Editor, Vancouver Whitecaps FC
July 2013 - April 2019
Planned and produced written, social, and video content of various forms and tones, developed/executed weekly editorial calendar and plans for major club events, led the production of the club's mini documentary series, assisted with match coverage across social media channels, and served as the lead writer for whitecapsfc.com.
Key achievements: awarded the 2017 MLS Digital Content Experience of the Year for 18-minute documentary Becoming Canadian: The Alphonso Davies Story (1.5+ million views), and runner-up for 2018 MLS Social Media Activation of the Year for #FarewellPhonzie content/social plan (1.5+ million video views and 3.5+ million impressions).
Editor-in-Chief / Sports Editor & Writer, The Charlatan
May 2011 - April 2012 / September 2008 - April 2011
Edited copy, chaired weekly editorial meetings, and sat on Board of Directors for Carleton University's independent student newspaper.
Key achievements: instituted the publication's first-ever social media position, launched The Charlatan Sports Twitter account, and oversaw the complete redesign of charlatan.ca (resulting in a 53% increase in unique visitors) without an increased budget.
2007 - 2013
Published numerous times in the Ottawa Citizen, Edmonton Journal, and for the official website of the Vancouver Canucks (NHL), among other publications.
Key achievements: coverage of the 2012 IIHF World Junior Hockey Championships for the Edmonton Journal included a front-page story, breaking story on the controversy surrounding the "Ottawa TomaHawks" moniker was the top-read article on OttawaCitizen.com over a 24-hour period.
10+ years of experience unearthing and telling engaging stories through various mediums.
Deep understanding of the best practices in digital content and social media.
Vast experience writing and editing feature articles, press releases, video scripts, social media captions, and more.
High-profile athletes and celebrities interviewed include Alphonso Davies (Bundesliga), Henrik and Daniel Sedin (NHL), Daniel Alfredsson (NHL), Steve Nash (NBA), Chris Bosh (NBA), Colin O'Donoghue (actor), and Henry Ian Cusick (actor).
Consistently lead projects involving many stakeholders from ideation to execution.
Bachelor of Journalism, Carleton University
2008 - 2013
Trained in print, radio, TV, and multimedia journalism, as well as public relations. Recipient of the Herdman and Zelda Roodman Award in Journalism, "awarded annually, on the recommendation of the Director of the School of Journalism and Communication, to a graduating student in the Bachelor of Journalism program for excellence in reporting."