Professional ​
info​​

Farhan Devji is a writer/editor, feature producer, and content manager who most recently spent eight years with Major League Soccer club Vancouver Whitecaps FC. Farhan's written work has previously appeared in the Edmonton Journal, Ottawa Citizen, and Vancouver Sun and he holds a journalism degree from Carleton University, where he was the editor-in-chief of the independent student newspaper The Charlatan. A native of Nanaimo, B.C., Farhan is a proud Canadian Ismaili Muslim who currently resides in Port Moody, B.C. with his wife Sarah.

Work​
experience​
Content Manager, Vancouver Whitecaps FC

​April 2019 - March 2021

 

Developed and implemented the club's digital content and social media strategy, while managing a team of four. Managed sponsored content series for some of the world’s leading brands, including Bell, BMO, DoorDash, A&W, RE/MAX, and GE Appliances.

Key achievements: significant year-over-year increase in total actions across social media (Facebook: 124.5%, YouTube: 85.3%, Instagram: 35.5%, Twitter: 5.2%), developed robust content/social plans for launch of Vancouver Aquarium facemasks ($2+ million in sales) and signing of Lucas Cavallini (1.5+ million impressions), played a lead role in the ideation and project management of a brand new behind the scenes video series sponsored by Bell, and created #FrontlineHeroes initiative during the COVID-19 pandemic celebrating 85 frontline workers in a nightly salute across Whitecaps FC social media channels.

 

Club Reporter and Editor, Vancouver Whitecaps FC

July 2013 - April 2019

 

Planned and produced written, social, and video content of various forms and tones, developed/executed weekly editorial calendar and plans for major club events, led the production of the club's mini documentary series, assisted with match coverage across social media channels, and served as the lead writer for whitecapsfc.com.

Key achievements: awarded the 2017 MLS Digital Content Experience of the Year for 18-minute documentary Becoming Canadian: The Alphonso Davies Story (1.5+ million views), and runner-up for 2018 MLS Social Media Activation of the Year for #FarewellPhonzie content/social plan (1.5+ million video views and 3.5+ million impressions).

Editor-in-Chief / Sports Editor & Writer, The Charlatan

May 2011 - April 2012 / September 2008 - April 2011

Edited copy, chaired weekly editorial meetings, and sat on Board of Directors for Carleton University's independent student newspaper. 

Key achievements: instituted the publication's first-ever social media position, launched The Charlatan Sports Twitter account, and oversaw the complete redesign of charlatan.ca (resulting in a 53% increase in unique visitors) without an increased budget. 

 

Freelance Writer

​2007 - 2013 

 

Published numerous times in the Ottawa Citizen, Edmonton Journal, and for the official website of the Vancouver Canucks (NHL), among other publications.  

Key achievements: coverage of the 2012 IIHF World Junior Hockey Championships for the Edmonton Journal included a front-page story, breaking story on the controversy surrounding the "Ottawa TomaHawks" moniker was the top-read article on OttawaCitizen.com over a 24-hour period. 

Skills

Storytelling

10+ years of experience unearthing and telling engaging stories through various mediums.

Content Strategy

Deep understanding of the best practices in digital content and social media.

 

Writing

Vast experience writing and editing feature articles, press releases, video scripts, social media captions, and more. 


Interviewing 
High-profile athletes and celebrities interviewed include Alphonso Davies (Bundesliga), Henrik and Daniel Sedin (NHL), Daniel Alfredsson (NHL), Steve Nash (NBA), Chris Bosh (NBA), Colin O'Donoghue (actor), and Henry Ian Cusick (actor).  

Project Management

Consistently lead projects involving many stakeholders from ideation to execution. 

Technically Adept

Proficient with:

  • Adobe Suite

  • Blinkfire Analytics

  • Creator Studio

  • Drupal

  • Google Analytics

  • Hootsuite

  • LiveCut

  • Microsoft Office

  • Trello

  • WordPress

  • WSC Sports

Education
Bachelor of Journalism, Carleton University

​2008 - 2013

 

​Trained in print, radio, TV, and multimedia journalism, as well as public relations. Recipient of the Herdman and Zelda Roodman Award in Journalism, "awarded annually, on the recommendation of the Director of the School of Journalism and Communication, to a graduating student in the Bachelor of Journalism program for excellence in reporting."

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