Pitched and project managed #FrontlineHeroes initiative during the COVID-19 pandemic, joining Vancouver's 7 p.m. salute by highlighting a frontline worker across Whitecaps FC social media channels for 85 consecutive days.
Established creative direction and project managed video series sponsored by Whitecaps FC Founding Partner BMO, sourcing and working with a group of videographers across the country to spotlight a collection of unique stories from the nationwide Whitecaps FC BMO Academy.
Yup, we rented a tank. Planned and project managed a robust content plan for Whitecaps FC's signing of Lucas Cavallini (aka "El Tanque"), totalling more than 1.5 million impressions. Our content included multiple videos - including a cinematic launch involving a physical tank, all access of the weekend, and surprise Season Ticket Member visit - graphical pieces, and my feature article breaking down Cavallini's attributes.
Played a lead role in planning and producing the content for Alphonso Davies' final match in MLS, highlighted by video messages from 20+ high profile athletes and celebrities including NHL superstar Connor McDavid, a goodbye video essay from Alphonso, my feature article, and much more. In addition to our club content, which totalled more than 1.5 million video views and 2.5 million impressions, our #FarewellPhonzie hashtag was used by media and fans around the world.
Played a lead role in the ideation and project management - and wrote press release - for a brand-new video series sponsored by Whitecaps FC Premier Founding Partner Bell, documenting every step of the unprecedented 2020 season through a combination of mini-documentary style features and raw social clips.