Pitched and produced an award-winning 18-minute documentary chronicling the life and story of Alphonso Davies and his journey from a refugee camp in Ghana, accumulating more than 1.5 million views across social media.
Lead shooter/editor: Zac Ratcliffe
Content Plan & Article: #ElTanque
Yup, we rented a tank. Planned and project managed a robust content plan for Whitecaps FC's signing of Lucas Cavallini (aka "El Tanque"), totalling more than 1.5 million impressions. Our content included multiple videos - including a cinematic launch involving a physical tank, all access of the weekend, and surprise Season Ticket Member visit - graphical pieces, and my feature article breaking down Cavallini's attributes.
Article: Pura Vida
Pitched and produced a three-part documentary series and longform feature article on Kendall Waston's journey to the 2018 FIFA World Cup, including trips to Costa Rica and New York. A total of 15 interviews were conducted for this series, which had nearly 500,000 views and more than 2.6 million impressions across Whitecaps FC channels.
Lead shooter/editor: Justin Pelletier
Established creative direction and project managed video series sponsored by Whitecaps FC Founding Partner BMO, sourcing and working with a group of videographers across the country to spotlight a collection of unique stories from the nationwide Whitecaps FC BMO Academy.
Worked with 10 Whitecaps FC players to produce, edit, and/or co-write a series of highly personal, first-person essays, totalling more than 35,000 pageviews and 1 million impressions.
Content Plan & Article:
Played a lead role in planning and producing the content for Alphonso Davies' final match in MLS, highlighted by video messages from 20+ high profile athletes and celebrities including NHL superstar Connor McDavid, a goodbye video essay from Alphonso, my feature article, and much more. In addition to our club content, which totalled more than 1.5 million video views and 2.5 million impressions, our #FarewellPhonzie hashtag was used by media and fans around the world.
Video Series & Press Release: Extra Time
Played a lead role in the ideation and project management - and wrote press release - for a brand-new video series sponsored by Whitecaps FC Premier Founding Partner Bell, documenting every step of the unprecedented 2020 season through a combination of mini-documentary style features and raw social clips.
Lead shooter/editor: Shelden Rogers